It is with the greatest honor that GPM launched the website to celebrate the Xavier story. When we were approached to develop the digital experience for this incredible institution, we were humbled and utterly energized. Here is our story.
The fulcrum of the roll-out projects recounting the Xavier story. Working with an Emmy award-winning documentary director and film crew, GPM was responsible for the project’s identity, user interface (UI), user experience (UX) Content Management System (CMS) and full development. Experience the website by clicking here.
Our first step in any major touchpoint project is to produce a discovery document. This crucial tool covered: project objectives & definition, target groups, content delivery, technology, features & functionality, font families, color palate, road map, design, UI & UX and budget scenarios.
We believe building websites by a rigid template system is archaic. We build toolkits—a series of components with specific functionality that can be used virtually anywhere within the website. We also believe in mobile first, so we build mobile up. And we are fans of big visuals and taxonomy. Load the media, tag it and share across the environment. The discovery phase locked the resources, the UI & UX, so now time to go develop!
Accessibility is vital to the success of any website, as is understanding the context & content. We developed an intuitive menu system to assist users deliver on both.
Telling the story through video
The film crew conducted a series of interviews on location in New Orleans with the key protagonists. Their story is the real story. Each act includes short videos relating to a pivotal moment in Xavier’s history, and we provided the environment to broadcast those reflections.
Telling the story through imagery
The story unfolds when albums are exposed with a dedicated CDN server providing rapid delivery and user interaction.
Interactive repositories pull associated document, audio files and link resources to pages, filterable by date and by type.
Interviews - the key characters
The voices of the Xavier Story Project, assembled in one section. Brief profiles lead to groups of media assets associated with each character.
An at-a-glance journey through landmark moments in the history of Xavier University. Designed to provide a chronological reference point for the story and a key tool to engage casual or younger website visitors.