ITALY WITH US
DIGITAL
WEBSITE
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Case Study

The Project

Credibility, trust and functionality are vital to the success of any ecommerce website, however UI/UX becomes even more important when a primary objective is growing high-value orders from thousands of miles away, and often months in advance. 

Italy With Us ecommerce website

Promoting customer care, a unique product range and 20 years of expertise was a prerequisite. As was a rapid, bullet-proof secure ecommerce system supported by easy-to-use reservation management system... 

WHAT WE DID

Content is King

We designed and developed the UI/UX to tell a story, but we needed the content. We commissioned a leading journalist, who took a series of tours and organized photoshoots to make sure the visuals were strong enough to support the narrative. Of course it helps when your client has acclaimed reviews from CNN, The NYT, The Guardian and National Geographic, to name a few...

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Mobile First

We had to out-perform in an extremely competative and fast-moving market and that meant a slick and smooth mobile experience for starters. The site had to be accessible, reliable at low connectivity and swift to get from page > cart > checkout > secure purchase. Our mobile-first deployment has proven extremely successful with sustained sales growth.

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Delivery

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01:

 HOME

SLICK, MODERN USER INTERFACE WITH BIG IMAGERY ENTICING USERS INTO THE SITE

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02:

 ACCESSIBILITY

EXPANSIVE & ENGAGING FULL SCREEN MENU,  ASSISTING SWIFT SITE NAVIGATION

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03:

 TOURS

WE COMMISSIONED A PHOTOSHOOT TO GIVE USERS A FEEL OF BEING ON A TOUR & INTERACTING WITH GUIDES. CLEAR INDICATION OF THE PRODUCTS ON OFFER

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04:

 DETAIL

KEY SELLING INFORMATION SUCH AS A HIGHLIGHTS WALK-THROUGH AS WELL AS PRACTICAL INFO ALWAYS VISIBLE PRIOR TO PURCHASE

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05:

 BOOKING

CLEAN BOOKING WIDGET OFFERING RAPID SELECTION OF TOUR TYPE, GROUP SIZE, DATE & TIME

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06:

 PROMOTIONS

PRIOR TO ADDING BOOKING TO SHOPPING CART, AN INTELLIGENT PROMOTIONS ENGINE KICKS IN WITH OFFERS. UPSELLING IS VITAL.

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07:

 CHECKOUT

SECURE FLUID CHECKOUT INTEGRATED WITH STRIPE ECOMMERCE API. ALL BOOKINGS MANAGED THROUGH CUSTOM RESERVATION MANAGEMENT SYSTEM

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08:

 SUPPORTING PAGES

AN ARRAY OF INFO PAGES TO PROVIDE USERS WITH AS KEY INFORMATION PRIOR TO MAKING THEIR ONLINE PURCHASE 

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