Fairtrade Interactive Advent Calendar
GPM were tasked to conceptualize, design & develop an interactive Xmas calendar, blending the behaviour of a traditional advent calendar with a theme of 'celebrating the Global South', whilst honouring the branding of the 'Sweet Revolution' campaign, Fairtrade's core B2C drive of 2023. Each day was to have a timed user competition to win festive goodies from Fairtrade's commercial partners. Wow!
Our concept was to relive the childhood joy of opening a 'door' each day, leading the user into the day's content and competition. The response has been phenomenal so far with tens of thousands entering the competitions already.... more news on this to come!
CHECK OUT OUR WORK, ENJOY!