GPM were retained to design and develop the web platform for Fairtrade’s annual ‘Fairbruary’ campaign. This year, seed-funders Fairtrade Max Havelaar Switzerland and established National Fairtrade Organisations in Austria, Germany and Denmark were joined by Belgium and Ireland, representing the growth and popularity of the user-centric campaign to raise awareness and promote Fairtrade products by asking users to take the challenge and ‘Go Fair in February!’

This year we offered custom gamification options to each country which resulted in huge results, with nearly 400,000 entries to the challenges!

GPM delivery included:

- digital approach

- tech stack

- UI/UX design & development

- secure user gamification area

- content management system integration in 5 languages

Check out fairbruary.com