GPM Digital | Case Study | Biocartis Digital Marketing

Influencers

We have had the privilege to work continuously with Biocartis since 2014. We developed the company’s first website, built the website to launch their IPO on the Euronext stock exchange in Brussels, created and manage their customer support extranet and are also responsible for their targeted digital mail campaigns to the life sciences community around the world. Find out more...

Digital Campaigners

GPM have developed & managed over 50 campaigns for Biocartis, including outreach drives for industry-leading annual expos including:

ASCO (American Society of Clinical Oncology)
USCAP (United States and Canadian Academy of Pathology)
ESP (European Society of Pathology)
ESMO (European Society for Medical Oncology)
AMP (Association for Molecular Pathology)
EMMD (European Meeting on Molecular Diagnostics)
ECCMID (European Congress of Clinical Microbiology & Infectious Diseases)
Arab Health Congress

WHAT WE DID

Background

Life sciences is a fastest moving sector and proactive marketing is essential. Biocartis exhibit at medical expos around the world and communication before, during and after is essential. As well as designing stand backdrop walls as shown here at the Arab Health conference in Dubai, GPM have designed, developed and managed over 50 targeted digital campaigns for Biocartis.

Workflow and Protocols

Biocartis supply a detailed brief and mailing lists. Our workflow is pretty rigid: design comps > development > mail client emulation > mail list management > test mailing > deployment > mailing results & analytics > reporting. We also supply packaged HTML for 3rd party mailing via Biocartis' industry partners such as the European Medical Journal and The Lancet.

“With a native English team being highly pro-active, punctual and efficient, Gardner Puzelli has done an outstanding job for us being by our side since the beginning, supporting us in a broad range of external communications materials, including e-mailings, newsletters and our annual report. They know how important it is for us, as a fast-growing company active in life sciences, to have somebody at your back-and-call. The level of service that Will and his team offers exceeds expectations every time. It is a true joy to work with GPM!”

Renate Degrave

Head of Corporate Communications & Investor Relations, Biocartis NV