BIOCARTIS
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ANNUAL REPORT
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Case Study

The Project

Designing a market-listed company's Annual Report represents great challenges - they must transmit not only the company’s vision and products, but also the results. GPM is proud to be retained to design this year's annual report, the fourth successive year we have delivered for Biocartis.

It's a big deal! 70,000 words in English, 80k in Dutch. Thousands of fields of data, no mistakes possible. Enterprise level design. Tight deadlines, legal team reviews, auditors reviews. Working round the clock. Sound like fun? Well actually it is! A high-octane race that any corporate designer relishes.

Biocartis Annual Report

Biocartis' Corporate Communications team, lead by Renate Degrave, are a joy to work with - punctucal, pro-active, organized, involved and extremely pleasant. The symbiotic relationship we have enjoyed since 2013 permits a seamless initial process from outset brief, to design comps, revisions and lock-down.

What we did

Content, Visual & Functionality

Green light go! Biocartis' branding, color palette & font families are defined but our job is to transform each of the 70,000+ word documents into clear, easy-to-follow journals, interspersing imagery with textual content, complementing data with vector graphics, resulting in an attractive corporate-class annual summary of the company’s activities and results.

BC AR 2019

Delivery

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01:

 TYPOGRAPHY & IMAGERY

Bold use of fonts, imagery and corporate colors - creating breathing space within the report

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02:

 CLEAN & CLEAR

Fresh layout with minimal clutter to assist user experience.

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03:

 RULES & HIERARCHY

An organized content hierarchy with all paragraph and character styles dictated within the Indesign master

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04:

 DESIGN ELEMENTS

Content interspersed with custom design elements where they contribute to the product, not for design's sake.

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